UK | Carlsberg Britvic has expanded its 7UP range with 7UP Pink Lemonade, a zero-sugar variant with lemon, lime, and raspberry flavour that delivers the ultimate refreshment.
7UP is the number one lemon and lime brand in GB, and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which has accounted for 35 percent of total flavoured carbonates value growth over the last three years.
Its zero-sugar recipe provides an appealing alternative for consumers seeking no-sugar options without compromising on taste or refreshment.
Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement.
Flavour is the number one consumer choice driver, so to tap into that trend and add variety to the 7UP range, Pink Lemonade offers a refreshing new option that caters to both loyal brand fans and new shoppers looking for something different.
“7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in GBP 77m in Retail Sales Value, it presents an exciting opportunity for consumers and retailers,” said Ben Parker, VP Sales – Off Trade, Carlsberg Britvic.
“We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade will be available in 330ml cans, 500ml bottles (in plain or price-marked packs), two-litre bottles and multipacks of eight 330ml cans.
The exciting addition to the category will initially launch across selected retailers and then become more widely available in grocery, convenience, and food service. It will be backed by a multi-million-pound campaign launching this summer, including OOH, social media, influencers, PR, and shopper marketing.
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