Monster Ultra Strawberry Dreams is the latest addition to Monster’s zero-sugar energy range.
Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its popular zero-sugar Monster Ultra range: Monster Ultra Strawberry Dreams.
Monster Ultra Strawberry Dreams boasts a strawberry flavour with perfectly balanced sweetness and tartness. It gives consumers a delicious, refreshing energy boost with no calories or sugar. The strawberry-inspired creamy pink can design will help deliver maximum impact on the shelf, driving sales.
In a recent Monster customer survey, 55 percent of respondents said strawberry had been the no.1 flavour innovation they’d like to see, and Monster Ultra Strawberry Dreams ideally tapped into this.
Monster Ultra Strawberry Dreams is the latest addition to Monster’s line-up. It follows the arrival of Monster Juiced Bad Apple and Monster Reserve Orange Dreamsicle, which launched in 2024.
“Energy drinks add more value to the soft drinks category than any other segment. Much of this is down to diversification and innovation, led by Monster, which contributed more than half of NPD value sales over the last year. It’s a massive opportunity for retailers, and there’s still room for significant growth,” said Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB.
“We’re confident that Monster Ultra Strawberry Dreams will build on this success. This new launch will tap into demand for the flavour and zero sugar energy drinks with the renowned Monster energy kick, so we’d recommend that retailers get stocked up.”
Innovation is vital to Monster’s growth strategy and has helped the brand become the fastest-growing major energy brand in GB. It is worth over £653.9m and added £108.5m of sales in the last year alone while maintaining 9.6 percent volume growth.
