USA | NESCAFÉ has hacked iced espresso routines with its new Espresso Concentrate to create a bold summer drink combo: Espresso Lemonade.
Tapping into Gen Z’s obsession with trendy coffee drinks, like the unexpected iced coffee and lemonade pairing that has seen more than 91M+ posts on TikTok, NESCAFÉ and SWOON, the zero-sugar beverage brand, are delivering a DIY café-style drink that’s easy to make and impossible to forget.
Packaged in a new limited-edition kit, the Espresso Lemonade combo featuring NESCAFÉ Espresso Concentrate Black and SWOON Classic Lemonade is here just in time for summer.
Each kit features one 300mL bottle of NESCAFÉ Espresso Concentrate Black, two 12 fl. oz. cans of SWOON Classic Lemonade and a recipe card to experience peak flavour every time, complemented by an additional 300mL bottle of NESCAFÉ Espresso Concentrate Sweet Vanilla to offer a sweeter take on espresso lemonade along with more ways to hack your iced espresso beyond summer.
“We're always looking for fresh, unexpected ways to tap into trends that capture Gen Z’s attention. Whether it’s the latest espresso hack or customising espresso-based drinks to fit every unique taste, it’s our commitment to stay at the forefront of innovation,” said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager.
“Our new, limited-time Espresso Lemonade kit, created in collaboration with SWOON, is the perfect example of this approach, delivering consumers the ingredients for a bold, refreshing combo that makes the summer season even sweeter. We’re eager to continue pushing boundaries, offering espresso lovers more ways to hack their iced espresso drinks both this summer and in the future.”
At the core of this unexpected drink combination is the bold flavour of NESCAFÉ Espresso Concentrate Black, made with deliciously smooth 100 per cent Arabica beans.
Paired with the refreshing tartness from SWOON Classic Lemonade, the result is a perfect adult spin on your childhood lemonade stand, all in a matter of seconds. It’s a simple yet flavourful combo that’s equal parts nostalgic and new, delivering café-level flavour without leaving your home.
