Targeting the current millennial trend of exotic looking smoothie bowls, cereal connoisseurs Kellogg’s have introduced Joyböl into the UK market. Trailed and tested for 18 months, Kellogg’s sought to answer increased consumer demand for convenient on-the-go breakfast options.

The UK’s first packaged smoothie bowl is available in four flavours; super berries and acai, mango and coconut, strawberry almond quinoa and chocolate hazelnut with granola clusters. Targeting busy consumers, Kellogg’s will initially roll out the range into convenience stores and then slowly into supermarkets later in the year.