CANADA | Nespresso has joined forces with Samra Origins, the artisanal coffee brand co-founded by The Weeknd.
This collection is all about blending Nespresso’s and Samra Origins’ coffee expertise and unique style, celebrating the everyday magic that coffee brings.
Every cup is packed with rich, bold flavours that take you beyond the cup. Inspired by his life offstage, The Weeknd created Samra Origins to honour his roots, naming the brand after his mother, Samra, who has always had his back.
Nespresso was pleased to be working with the brand, showcasing how traditional coffee rituals connect us all. Drinking coffee isn’t just a routine; it’s a vibe that brings friends and family together. This partnership is all about showcasing how coffee can inspire creativity and serve as a daily ritual that fuels art, music, and everything in between.
“Coffee runs deep in my family culture; it’s about gathering, sharing, reflecting. That’s what Samra Origins and Nespresso mean to me - sharing a love of that tradition and making it accessible to many coffee lovers is truly incredible,” said Abel “The Weeknd” Tesfaye.
The collection features the Nespresso | Samra Origins Togetherness Blend, which has merged Samra Origins and The Weeknd’s creative vision with Nespresso’s coffee legacy, offering an unforgettable experience.
Plus, Nespresso is the headline sponsor for The Weeknd’s world tour, offering exclusive experiences for fans and coffee lovers everywhere.
“Partnering with Abel and Samra Origins reflects our shared belief that coffee and music bring people together and spark creativity. Just as music brings together a vibrant mix of genres, Nespresso offers a refined selection of coffees and roasts, ensuring there is something exceptional for every taste,” said Philipp Navratil, CEO, Nespresso.
“It is yet another example of a partnership that blends our high-quality coffee with art and culture. We can’t wait to welcome Abel and his fans on this journey and create unforgettable memories together.”
The Nespresso | Samra Origins by The Weeknd collection dropped online and in Nespresso boutiques across the US and Canada, featuring a new coffee, the Samra Origins Togetherness Blend, along with a limited-edition tumbler. Later this year, the partnership will also launch additional products.
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