USA | With hectic schedules and days that seem busier than ever, Americans have prioritised beverage options and routines that help maximise their mornings.
Starbucks has reimagined the traditional morning routine and elevated what you sip, what you wear and how you move.
Developed through the North American Coffee Partnership (NACP), the longstanding joint venture between Starbucks and PepsiCo, the new RTD Starbucks Coffee & Protein is available in two flavours: Classic Caffè and Caffè Mocha.
RTD Starbucks Coffee & Protein will give mornings a boost with the launch of the Starbucks Weighted Vest, designed in partnership with Kahlana Barfield Brown, founder of fashion and lifestyle brand KBB by Kahlana.
Inspired by the concept behind the RTD, which combines coffee and protein in one convenient bottle to simplify busy mornings, the vest pairs function and fashion in a single piece, making morning routines easier as consumers move from their morning walk straight into whatever comes next.
“People are looking to simplify their morning routines, not complicate them,” said Brian Smith, senior director, Brand Marketing, North American Coffee Partnership for Starbucks.
“This partnership is about making the most of familiar morning habits. Pairing RTD Starbucks Coffee & Protein with the Starbucks Weighted Vest helps our customers be more intentional about how they start their day.”
Partnering with Starbucks, Kahlana brought a design-first lens to a category often focused solely on function, reimagining the weighted vest as something people would want to wear every morning.
Starbucks has also launched an in-app Challenge with Strava.
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