USA | Starbucks has brought protein to the grocery aisle with a new line-up of ready-to-drink (RTD) Starbucks Coffee & Protein beverages.
Launching this March, these delicious beverages tap into the growing consumer demand for protein and “level up” the morning coffee routine in a way that only Starbucks can with purposeful ingredients.
Available in two delicious flavours, Classic Caffè and Caffè Mocha, Starbucks Coffee & Protein is rolling out to grocery stores and online, as well as convenience stores and gas stations.
“Consumers are looking for wellness solutions that fit seamlessly into their morning routines,” said Brian Smith, senior director, brand marketing, North American Coffee Partnership.
“Starbucks Coffee & Protein delivers both great taste and nutrients, offering 22g of complete protein and 5g of prebiotic fibre in a convenient, ready-to-drink bottle that supports busy lifestyles.”
Developed through the North American Coffee Partnership (NACP), the longstanding joint venture between Starbucks and PepsiCo, the new RTD Coffee & Protein has combined the quality customers know and love with the protein they want and added nutrition they’re seeking, making it easy to level up their morning routine.
There is a growing demand for drinks that do more, and protein is a top dietary priority for American consumers, with 80 percent of Americans prioritising the nutrient in their diet daily.
However, with 54 percent of consumers overall also seeking foods and beverages high in fibre, many have been looking beyond a single nutrient and taking a more holistic approach to digestive wellness.
Last autumn, Starbucks coffeehouses introduced Protein Lattes and Protein Cold Foams to the permanent menu across the U.S. and Canada. RTD Starbucks Coffee & Protein expands the coffeehouse’s mission to innovate and deliver modernised beverage options for customers.
In addition to RTD Starbucks Coffee & Protein, the brand will roll out several new beverages to offer more options for those seeking lighter or reduced-sugar options.
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