USA | Sundays have always been about coming together, and for generations, “Sunday sauce” has been the heart of that ritual.
From September through February, the NFL has its own Sunday ritual, with everyone gathering for the game to cheer on their favourite teams.
This season, Classico, an Official Pasta Sauce Sponsor of the NFL, has brought both traditions together with the launch of Classico Sunday Football Sauce, a new limited-edition pasta sauce debuting.
With more than half of Americans enjoying pasta sauce at least once a week, Classico has given fans an even bigger reason to make pasta part of the Sunday playbook all season long.
Made with savoury beef and pork slow-simmered in a rich tomato sauce, the sauce delivers the rich, slow-cooked flavour of a Bolognese-style sauce without hours spent stirring at the stovetop, so fans can keep the focus on the game.
Debuting just in time for the first NFL Sunday game, the sauce builds on more than 40 years of premium pasta sauces made with quality ingredients and distinct recipes, giving fans a delicious new way to gather every Sunday throughout football season.
"Sunday sauce has long been a symbol of family and connection, and football has become synonymous with coming together to cheer for your favourite team,” said Sarah Manley, Brand Manager for Classico.
“With our new Sunday Football Sauce, we’re bringing those two traditions together in a way that feels both instantly familiar and genuinely new, giving loyal fans and home cooks alike a meaningful reason to gather around the table.”
The new sauce will be available starting the 8th of September, ahead of the 2026 NFL Kickoff, exclusively at Walmart.
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