USA | Kraft Mac & Cheese has debuted Cheesy Ramen, marking the brand’s first entry into a new category in nearly 20 years.
Available in Spicy, Chicken and Pork varieties, the new lineup brings the familiar cheesy taste fans have loved for nearly 90 years to the ramen aisle in an entirely new format.
Where Cheese Meets Ramen
The ramen category, valued at AUD 2.7 billion and growing nine percent year over year, has become a platform for consumers to explore bold flavours, new cravings and customised eating experiences.
Growth has been fueled in part by strong demand from Gen Z and by fast-growing formats like cheesy ramen, a segment that has doubled over the past three years.
Inspired by consumers already adding cheese to ramen for a creamier, more flavourful experience and to help balance spiciness, Kraft Mac & Cheese Cheesy Ramen has brought the brand’s unique take on a fan-favourite flavour pairing.
“Consumers are increasingly looking for bold flavours and new ways to enjoy the foods they love, and we’re seeing growing demand for cheesy ramen in the U.S.,” said Nicolas Henault, Vice President of Marketing for Kraft Mac & Cheese.
“As a brand that has been delivering cheesy comfort for nearly 90 years, we saw a natural opportunity to bring our cheese expertise to ramen and give consumers a uniquely Kraft Mac & Cheese take on a format they’re already embracing.”
Cheese Expertise
Cheese is what Kraft Mac & Cheese does best, and consumers trust it to deliver unbeatable deliciousness.
Made with the beloved cheesy goodness of Kraft Mac & Cheese and no artificial flavours, preservatives or dyes, the ramen offers a new way for fans to experience their favourite ramen flavour pairing via three varieties that offer something for the entire family:
- Spicy: For fans who want to dial up the heat. Kraft Mac & Cheese’s cheesy goodness balances a bold kick of spice for a smooth, savoury flavour in every bite.
- Chicken: The unmistakable cheesiness of Kraft Mac & Cheese meets the rich umami flavour of chicken ramen, so each spoonful is packed with familiar deliciousness.
- Pork: For ramen lovers who crave bold, hearty flavour. Notes of pork ramen and the familiar taste of Kraft Mac & Cheese create a satisfying, rich dish that will leave you craving more.
Kraft Mac & Cheese Cheesy Ramen was an opportunity to enter a fast-growing adjacent category that feels authentic to the brand, supported by Kraft Heinz’s broader USD 700 million investment to revitalise its brands and accelerate growth.
Kraft Mac & Cheese Cheesy Ramen will be available in early 2027.
More global news here
