Suntory Oceania has announced the appointment of Jared Chamberlain as the New Zealand Licensed Sales Director.
This senior appointment was announced as the business prepared to officially launch its NZD three billion multi-beverage partnership across the premium spirits and non-alcohol segments.
From January 2026, Suntory will assume management of the licensed Route to Market in New Zealand, further solidifying its commitment to the region.
In his new role, Chamberlain will establish and lead the licensed team in New Zealand, a new unit responsible for the development and execution of Suntory Oceania’s channel strategy, driving customer engagement and market growth across the alcohol portfolio.
“Jared’s appointment marks a key milestone in our transformation journey. His wealth of experience in the licensed channel and passion for people development make him the ideal candidate to drive growth in New Zealand,” said Brad Erceg, Chief Commercial Officer of Suntory Oceania.
“As we continue to lay the foundations for long-term success in New Zealand, Jared’s leadership will play a crucial role in helping us achieve our ambitions as a multi-beverage powerhouse.”
Chamberlain has brought a wealth of industry knowledge and experience to the role after spending more than 18 years in the beverage industry. During this time, his experience spanned roles in Commercial Finance and Sales and, most recently, as the General Manager – Licensed.
Speaking about his new position, Chamberlain said he was thrilled to be joining Suntory Oceania at such an exciting time of growth and transformation.
“Having spent over 20 years in sales, this will be the first year I focus solely on building the route to market rather than selling, and I’m ready for the challenge. Bringing our portfolios together presents a huge opportunity to drive growth and deliver even greater value to our customers,” said Chamberlain.
“Suntory is an amazing team of people who, by working as one, can create meaningful connections and build a stronger future together. It’s a thrill to be a part of Suntory at this pivotal time.”
This appointment was part of Suntory Oceania’s broader strategy to establish itself as the fourth-largest beverage group in the region, combining the strengths of Suntory Global Spirits and Suntory Beverage and Food in Oceania.
With complete end-to-end control of its portfolio of more than 40 market-leading brands, the partnership will include local manufacturing, sales, and distribution, set to be fully operational by mid-2025 in Australia and January 2026 in New Zealand.
