UK | In collaboration with The Nero Group, Waitrose will launch a new cafe concept in five stores.
The Nero Group, the family-owned and operated premium coffee house business behind Caffè Nero, has announced new partnerships with Waitrose and John Lewis.
Building on their successful relationship established in 2021, Waitrose and the Nero Group have developed a new cafe concept that will initially launch in five Waitrose stores.
The cafes will offer customers a menu with quality food, Waitrose recipes, and coffee roasted specially for Waitrose by The Nero Roasting Company.
The first Caffè Nero in a John Lewis store has also opened in White City, London. The 1500 sq ft store will seat 72 people and offer the full range of Caffè Nero’s premium speciality coffees and deli food.
Customers can expect the same warm, welcoming experience they would receive from any Caffè Nero store on the high street.
The first Waitrose stores to offer the new cafes will be Billericay, Godalming, Keynsham, Locks Heath, and Stroud. The new Waitrose café concept offers customers a full sit-in café experience.
“We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafes,” said Charlotte Di Cello, Commercial Director for Waitrose.
“The initial tranche of five cafes will offer the best of Waitrose food together with coffee from The Nero Roasting Company, in a welcoming environment, served by our brilliant Waitrose Partners.”
Di Cello added that the stores were hubs for local communities across the country, and they knew that customers loved the option of enjoying a coffee, snack or meal after their shop.
Collaboration between The Nero Group and Waitrose started in 2021. Since then, the Nero Roasting Company has been supplying Waitrose’s 9 million myWaitrose loyalty customers with high-quality roasted and blended coffee designed especially for them.
“Our partnership with Waitrose continues to build, and we’ve been delighted with the close working relationship we have grown,” said Will Stratton-Morris, Caffè Nero CEO UK.
“We have always seen the potential to deepen that relationship further, and the launch of the new cafes in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffè Nero store within a John Lewis store.”
He was excited that customers could enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis.
“It’s a perfect pairing, and there is still so much scope for our partnership to grow.”
