From a single store in Dunedin in the 1980s to a nationwide network stretching from Whangārei to Invercargill, Night ‘n Day has spent 35 years reshaping New Zealand’s convenience sector.
According to Matthew Lane, General Manager at Night ‘n Day Foodstores, reaching 50 stores (now 54) marked a significant milestone for the business. The journey has been defined by more than just expansion; it has been about challenging perceptions of what a convenience store can be.
What sets Night ‘n Day apart has been its commitment to innovation. From the beginning, the brand has led the way in introducing new concepts to the market, even ideas that others found too difficult. This willingness to evolve built the foundation of Night ‘n Day’s continued success over the years.
Lane said that at the heart of the business have been its three core pillars: barista-made coffee, an extensive food-to-go range, and the iconic milkbar. These were carefully developed to meet shifting consumer expectations, with quality and freshness being non-negotiable.
“Consumers nowadays want café-like quality from their local c-store. Their tastes have evolved rapidly, and Night ‘n Day has responded by diversifying its offer.”
Beyond its core pillars, Lane said that the company has also seen growth in beverages, shakes, and grocery lines. Health-conscious customers have also been looking for familiar categories with a healthier twist.
He added that categories like energy drinks, functional health beverages, and “better-for-you” options, led by brands such as Musashi and Celsius, have now become central to the convenience landscape.
“Shoppers are increasingly time-poor, favouring quick, local trips over supermarket runs. This shift has elevated the role of c-stores, which now offer far more than just scan and go.”
While Night ‘n Day has become a household name in the South Island, the brand has been trying to build the same level of trust and recognition in the North Island.
At the same time, the response has been encouraging as Lane mentioned that Night ‘n Day Taradale Road, the Napier store, rebuilt after a devastating fire, had received strong community support. He said that despite economic, political, and environmental turbulence, Night ‘n Day saw opportunities where others might see challenges.
Looking ahead, the brand will continue to focus on sustainable growth, identifying the right locations, building community partnerships, and continually refreshing its offerings, even after 35 years.
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