UK | Asda has completed the rollout of electronic shelf edge labels (eSELs) into every Asda Express convenience store.
The retailer has continued to invest in technology across its estate, replacing the need to manually swap out over 120,000 paper price tickets per week.
Colleagues will no longer manually change shelf-edge prices, meaning teams can better use their time to serve customers, improve availability and maintain store standards.
The new label also allows clearer display of pricing, unit cost, weight and promotional information, helping colleagues more easily answer customer queries at the shelf edge.
Customers will also benefit from additional ingredient and allergen information on products such as bakery items, so they can make informed choices.
Matt Harrison, Director - Asda Express central operations, said that completing the rollout of electronic shelf edge labels across the entire Express estate was a major milestone.
“By removing manual pricing tasks, we’re freeing up time for colleagues to focus on serving customers and keeping store standards high. It’s another example of how we’re modernising our stores to improve the shopping experience for customers.”
As part of the rollout, Asda has introduced Vusion’s new 2.6” electronic shelf edge label, offering a higher quality screen and making it easier to read for colleagues and customers.
The news comes as Asda is trialling Vusion’s shelf-edge availability cameras in five of its larger stores, prior to a wider rollout in the coming months.
The technology continuously monitors shelves and can identify gaps, out-of-stocks, low stock levels, and products placed in the wrong location. When it detects an issue, colleagues receive a notification so they can replenish stock faster, helping keep shelves full and products available for customers.
More global news here
