As Kiwis continue to look for ways to make their budgets go further, Bunnings has given customers a new way to get more value from their shop.
With the launch of Bunnings Rewards today, the retailer has introduced its first-ever loyalty programme for retail customers in New Zealand.
Free to join, Bunnings Rewards lets members earn Bunnings Rewards points on eligible in-store and online purchases, which can be converted into rewards dollars. Members can track their rewards points and rewards dollars through the Bunnings app and website.
Members earn a point for every dollar spent in-store and online and receive NZD five in rewards dollars for every 500 points earned.
Melissa Haines, General Manager of Bunnings New Zealand, said the programme was designed around feedback from customers wanting more value from their everyday shopping experiences.
“We know Kiwi households are keeping a close eye on their budgets right now, and customers have told us they want that reflected in how they shop with us. Bunnings Rewards is our answer to that. A simple way to be recognised for the shopping people are already doing, whether that's tackling a DIY project, improving their garden or planning a renovation,” said Haines.
"What makes this different is that it's not just about individual value. When someone shops with Bunnings Rewards, they can also choose to support a community group through Show Your Manaaki, so the benefit reaches further than their own trolley. We're proud to launch a programme that rewards our customers while giving back to the communities we're proud to serve."
In addition to rewarding customers, Bunnings Rewards also supports communities through Show Your Manaaki, a community giving initiative where members help direct funding to not-for-profit groups.
Members who shop in-store can collect a token from the Bunnings team and show their support by placing their token in the collection box for the community group that matters most to them.
The first three groups in Show Your Manaaki are Te Kōhanga Reo, Garden to Table and the Graeme Dingle Foundation.
Over a 12-month period, Bunnings will contribute more than NZD 100,000 to 18 community groups, helping them access funding to continue the important work they do for communities.
More from the c-store here
