UK | Loyd Grossman has made its most significant move since launching in 1995.
The business has expanded beyond jarred sauces with a new range of premium pasta sauce and rice kits designed to bring genuine innovation to the category.
Launched at Tesco and set to be followed by other retailers later this year, the range has been aimed at food-loving shoppers who want to feel more involved in the cooking process but value convenient shortcuts and reliable results.
The range includes:
- Premium Pasta Sauce Kits – Signature Bolognese, Creamy Mushroom, and Creamy Tomato & Chilli.
- Premium Rice Kits range – Smoky Spanish Style Paella and Creamy Mushroom Risotto.
Each kit contains three individually prepared pouches made with fresh ingredients, which are combined in stages at home to recreate the layered depth of flavour chefs create in restaurant kitchens.
The format has been targeted at shoppers who want to feel more involved in the cooking experience while retaining the convenience and high-quality results of the brand’s core jars.
“My premium pasta sauce and rice kits are made with ingredients that capture my love for Italian and Mediterranean flavours. We cook these sauces in stages, the traditional way, for real depth of flavour, to help you create quality dishes at home in minutes,” said Loyd Grossman.
These delicious new launches answer a clear consumer barrier for time-poor cooks who want a shortcut for dishes perceived as time-consuming or difficult to get right. Both cook in 12 minutes and are great for a quick yet elevated meal.
The new range launch will be supported by Loyd Grossman’s biggest advertising investment in 15 years.
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