MELBOURNE | Foodle, one of Australia’s largest and most innovative Asian grocery chains, has announced its second location.
This new store will open at The Glen Shopping Centre in Victoria's eastern suburbs. Foodle is set to bring its unique retail experience to a new audience, promising an unparalleled immersion into Asian cuisine and culture with an offering beyond traditional competitors.
“Foodle is a fully integrated retail experience where you can explore and own everything quintessential to an Asian dining experience, either at the venue or to take home and recreate the experience,” said Foodle founder David Loh.
The new 1,800-square-metre store will be strategically located on the ground floor of The Glen shopping centre, within the centre’s Fresh Food Precinct.
Foodle at The Glen, designed by renowned supermarket architects Landini Associates, is more than just a traditional supermarket. It is a comprehensive mega-market featuring restaurants, bakeries, and live food offerings that span three distinct areas.
As Australians increasingly seek alternatives to major supermarkets, the market share of independent supermarkets has risen from 13 percent to 18 percent in recent years, reflecting a growing preference for unique and diverse shopping options.
“We aimed to establish one Foodle in the West and another in the East, allowing a broader audience to discover and enjoy the essence of Asian culinary culture in Melbourne. The Glen and surrounding areas have a very Asian-focused demographic, and we know that Foodle will be well accepted here."
In support of this, the annual revenue of supermarket and grocery stores in Australia rose to $139.2 billion in 2023, marking a $40 billion increase in industry revenue since 2014.
Foodle at The Glen has enhanced the shopping experience for all visitors, including a Japanese street food teppanyaki stall, a fresh sushi bar, a noodle-making machine where customers can witness and interact with the intricate process of noodle making, and a Korean doughnut bakery offering freshly prepared, live on-site treats.
“Foodle is a love letter to Asian culture. Everyone can purchase items that are usually hard to find from all parts of Asia, with commodities and ingredients regularly featured in Chinese, Japanese, Korean, Malaysian, Indonesian, Filipino cuisines, and more.”
The new mega-market has been dedicated to everything Japanese and Korean, from crockery and groceries to beauty and baby products. It also features one of Australia's most extensive direct-to-consumer Japanese Wagyu offerings.
Customers can select their items in this live seafood market and have them prepared live by in-house chefs. There is even an Asian roast offering.
"We are delighted to welcome Foodle to The Glen,” said Sascha Schubiger, Centre Manager at The Glen Shopping Centre.
“This expansion is a testament to the growing demand for diverse and specialised retail experiences and will make a great addition to The Glen’s already impressive Lower Ground Market Hall. We’re excited for our customers to experience Foodle’s unique and elevated offering in a world-class retail setting."
Foodle opens its doors at The Glen today, the 20th of August.
