UK | Morrisons has expanded its immediacy offering through partnerships with Uber Eats.
Over the coming days, Morrisons will add over 400 supermarkets to the platform.
Using Uber Eats’ technology, customers who use the platform can exclusively order tens of thousands of items from Morrisons supermarkets. The average delivery time for customers in the UK is less than 30 minutes.
“It is fantastic to be expanding our partnership with Morrisons to include their supermarkets for the first time,” said Alex Troughton, Head of Grocery & Retail, Uber Eats, Europe, Middle East and Africa.
“Building on this partnership means customers who use our platform will have even more choice when ordering with us, with delivery in as little as 20 minutes, all at the touch of a button.”
With this partnership, customers will be able to order everyday essentials and Market Street fresh favourites from Morrisons, as well as last-minute dinners and must-have treats from The Best range.
Hundreds of these products have also been price-matched to Morrisons supermarkets.
The expansion of this partnership, which already included Morrisons Daily convenience stores, comes as Uber Eats recently revealed that in the past two years, the number of people who have placed a grocery order on Uber Eats in the UK has nearly doubled.
“We’re delighted to be offering customers another fast and convenient way to get Morrisons groceries delivered straight to their door by expanding our successful partnership with Uber,” said Charlotte Exell, Morrisons Online Director.
“We're committed to offering our customers great value and high-quality products, regardless of whether they choose to shop with us.”
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