AUSTRALIA | Australian-Chinese online grocery platform Umall has launched a new “Click & Collect” model, introducing 14 pick-up points across Sydney.
Inspired by Woolworths and Coles, this initiative has combined online convenience with offline accessibility, allowing customers to order fresh groceries online and collect them from nearby community locations.
The expansion followed a year of exceptional growth. Umall has maintained 12 consecutive months of profitability and 175 percent year-on-year sales growth, with annual revenue forecast to exceed AUD 100 million in 2025.
In Sydney alone, the company now fulfils over 2,100 orders daily, a figure that continues to climb.
The Click & Collect model enables drivers to deliver multiple orders to a single location, significantly improving route efficiency and reducing per-order costs. The model also helps lower carbon emissions and stabilises peak-hour logistics performance.
“Centralised drop-off points allow us to serve more customers faster while maintaining freshness and quality,” a company spokesperson said.
“It’s a smarter, greener model that complements our same-day delivery network.”
Umall’s AI-powered dispatch and warehouse systems continuously analyse sales data and real-time order patterns, allowing the company to optimise routes, warehouse rhythm, and delivery schedules dynamically.
The new pick-up network enhances flexibility for Sydney’s multicultural households who value both convenience and freshness. Customers can order online through the Umall app, select a nearby pick-up point, and collect their groceries on the same day.
By embedding pick-up locations within community hubs, Umall strengthens connections between local producers and consumers, particularly in suburbs underserved by mainstream retailers.
Umall plans to expand its Click & Collect network across Sydney within the next year and launch in Melbourne soon after. The company said this hybrid model, combining AI-driven delivery with decentralised pickup points, is key to building a scalable, sustainable grocery ecosystem in Australia.
