Have We Forgotten That People Still Buy From People?
Human connection is not optional. For all the talk about automation, AI and hands-off selling, the basic truth has not shifted. People buy from…
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Is Your Business Losing Sales Before The Conversation Even Starts?
Many businesses still insist they need more leads, yet a closer look usually points somewhere else. The real issue is not a shortage of…
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Showcase New Zealand Summerfruit to Boost Sales This Season
With a promising start to the summerfruit season and the biggest volumes yet to come, retailers have a golden opportunity to showcase fresh, locally…
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The Energy of Leadership – Watch Your Emotional Wake
Every leader leaves a trail behind them, an emotional wake. It’s what people feel after you’ve left the room, sent the email, or finished…
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Fresh Strawberries Set to Sweeten Supermarket Shelves
New Zealand’s strawberry season hits peak supply in November – and thanks to good growing conditions, retailers can expect berries that are visually appealing…
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Why Must We Always Fight?
We’ve come to accept that promotional channels are divided down the middle – above the line and below the line. Which is most effective?…
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Making Every Shop Count
The in-store experience is changing in many ways as digital technology is integrated into the shopping experience. Retailers now have the opportunity to engage…
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Hornet Incursion: Potential Apocalypse
It would be no exaggeration to say that the establishment of the yellow-legged hornets could trigger an economic and ecological crisis of epic proportions. …
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