Navigating Consumer Trends and Economic Shifts
Euromonitor recently shared insights from its research experts and comprehensive data platform, Passport. Key issues highlighted here can guide and improve brand strategic decision-making….
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Oreo’s Ad Strategy Blends Family, Nostalgia & Playfulness
GLOBAL | Mondelez-owned Oreo’s advertising strategy from April to September 2024 effectively integrated nostalgia, family values, and playfulness, capturing a broad audience through diverse…
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Halloween-inspired Sodas
USA | Halloween enthusiasts are in for a treat! Craft soda pioneer Jones Soda has launched a limited-edition series of Halloween-inspired sodas, including Blood…
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Cork Recycling Initiative
UK | Cork recycling stations are set to be installed in Waitrose stores across the United Kingdom, the first initiative of its kind in…
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ACCC Target Australian Supermarkets
AUSTRALIA | Australia’s supermarket industry has been targeted by the ACCC, following the backing of AUD $30 million in Government funding. The ACCC has…
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Protein-Rich Dairy Craze
UK | Tesco has linked the recent high demand for protein-rich dairy foods to generational social media influences and younger consumers. Gen Z and…
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Supermarket Inquiry Moves to Next Phase
AUSTRALIA | The ACCC Supermarket Inquiry has moved into its next phase after hearing detailed consumer and supplier concerns. Many Australian consumers and grocery…
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Australia Showcases Agricultural Exports
AUSTRALIA | Australia’s agricultural sector took centre stage at World Food India (WFI) in New Delhi this month, as a delegation of industry representatives…
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