OHIO | Vital Pursuit has landed at retailers to provide dietary support for GLP-1 users and consumers focused on weight management.
The new Vital Pursuit brand from Nestlé, designed to provide dietary support to GLP-1 users and consumers focused on weight management, is now available at retailers including Walmart, Target, and Kroger.
The line includes thoughtfully portioned meals with protein and essential nutrients like vitamins A C, potassium, calcium, and iron. Made with quality proteins, vegetables, and whole grains, Vital Pursuit is food that moves you forward.
"Through our nutrition expertise and consumer-centric approach, we identified a need for a new line of products that delivers great taste and functional benefits for GLP-1 users or those otherwise managing their weight," said Kristen Stoehr, Registered Dietitian and Vital Pursuit Brand Manager.
"We want Vital Pursuit to be your ally in creating lasting lifestyle changes and protecting your hard-earned progress.”
Each weight management journey for GLP-1 users is personal, but the common thread continues to be the importance of consuming a nutritious diet through smaller portions.
Vital Pursuit delivers the nutrients this consumer group needs with thoughtfully portioned products that offer at least 20 grams of protein, great taste, and options with vibrant vegetables.
Chef and dietitian-crafted, the new line offers 14 convenient frozen meals that are flavour-forward and take just minutes to prepare.
“People taking these medications not only have a decreased appetite, but they must adjust their diets with a sharper focus on smaller portions while prioritising beneficial nutrients for their health,” said Marlene Schmidt, Registered Dietitian and Senior Health & Wellness Manager at Nestlé.
“To complement these eating habits, we’re striving to take the guesswork out of mealtime with thoughtfully portioned, nutritious, accessible options.”
Vital Pursuit was designed to accommodate diverse dietary and lifestyle needs, including vegetarian and gluten-free meals. The line also includes several air fryer ready items for those seeking great taste and added cooking convenience.
In addition to the current frozen portfolio, Vital Pursuit continues to innovate across the aisles to meet consumer needs and various dining occasions. In 2025, the brand targets a new ready-to-drink beverage with 30g of protein and no added sugar to bring next-level benefits to even more moments.
Read more global news here
