GERMANY| Anuga has expanded its international portfolio, specifically addressing growth markets, highlighting regional specialities, and identifying innovations in the food and beverage industry at an early stage.
Within the scope of Anuga Select Ibérica, which will celebrate its premiere from February 16 to 18, 2027, the brand family has expanded its European presence to include a third trade fair, alongside Cologne and Milan.
At the same time, ISM will reinforce the raw materials section from 2026 onwards with the new format ISM Ingredients, thereby creating its own platform for pioneering solutions in the sweets and snacks industry. A portfolio with geographical and thematic diversity has thus evolved.
Tuttofood Milano, which is taking place once again in May 2026, has already established itself as one of the most critical industry meeting points in Southern Europe.
With over 95,000 trade visitors from 100 countries and more than 4,200 brands from 70 countries, the trade fair underscores its significance as a platform for international trade. Anuga in Cologne, the global benchmark and centrepiece of the brand, was able to welcome over 7,800 exhibitors and more than 136,000 trade visitors in 2023.
Anuga Select Ibérica has sent a further signal. It is evolving from the further development of two established IFEMA trade fairs: Meat Attraction, which covers the entire value chain of the meat industry, and InterSICOP, which provides the bakery and pastry industries, ice cream manufacturers, and coffee roasting companies with key impetus.
In the long term, Anuga Select Ibérica aims to contribute to positioning the Iberian Peninsula as a stronger European hub for food and beverage innovations. With Spain and Portugal, a region is emerging that is not only experiencing growth as a consumption and production hub but is also increasingly serving as a bridge to Latin America and North Africa.
As of February 2026, ISM, the leading global trade fair for sweets and snacks, is expanding its portfolio to include an innovative format: ISM Ingredients. This new segment replaces the former Ingredients section at ProSweets Cologne, creating an independent platform for raw materials, ingredients, and semi-finished products.
ISM Ingredients also offers a unique congress and event format that combines expertise with networking, providing new impetus. This creates synergies between the providers of raw material and manufacturers, which will strengthen the entire value chain.
In view of the rising prices for raw materials and global challenges, ISM Ingredients is focusing on the raw materials & ingredients section. The aim is to make the most innovative raw materials available to the sweets and snacks industry, thereby increasing the industry's competitiveness in the long term.
In the meantime, the international Anuga Select portfolio comprises just under 7,700 exhibitors and almost 294,000 trade visitors. Thus, the brand's reach extends far beyond the location in Cologne. A key strategy is to address specific themes in every market, whether it is the meat industry and the bakery trade in Spain, rice in Thailand, or franchise models in Colombia. This enables the identification of relevant trends at an early stage and promotes targeted international industry dialogue.
Anuga in Cologne remains a central showcase for the entire portfolio. The international network and its top themes will be presented here, on the Boulevard, together with the German Association of the Retail Grocery Trade (BVLH) at Stand BOCF-40.
The newly-designed Speakers Corner offers professionals from import, export and the trade a platform where they can report about the regional specialities of their home markets and provide interested companies with valuable insights into the international F&B business, with a consciously open format that encourages direct exchange with the speakers.
With its international brand family, Anuga has positioned itself as a leading network of a globally connected food and beverage industry. Europe is coming more and more into focus, with locations such as Cologne, Milan, and Madrid, featuring a clear emphasis on quality, innovation, and sustainable growth.
