Anuga has announced that Korea will be the official partner country for the event in 2025. The event partner is the Korean Food Industry Association (KFIA).
With a constantly growing export strategy, Korea has become a key player in the global food market. Over the past years, the Korean food and beverage industry has progressed into one of the most innovative and growth-intensive industries worldwide.
As the sixth largest exporter, the country has increasingly positioned itself as a global trendsetter for sustainable, health-conscious and technologically advanced food products. The international demand for "K-Food" has also demonstrated how much significance Korean food has gained worldwide.
Korean food is a unique combination of tradition, health and modern lifestyle. Fermented products such as kimchi or jangryu (like doenjang, gochujang, and soy sauce) are convincing because of their intensive taste and health benefits. Classics such as bibimbap or namul promote a balanced diet and are a perfect fit for the worldwide vegan and wellness trend.
At the same time, the K-Wave trend is driving the global demand for K-food. Instant noodles, Korean-style ramen, and dumplings are in high demand around the world thanks to social media. The market for convenience and home meal replacement products, which ideally match the modern lifestyle, is booming in the USA.
"The partnership as the official partner country of Anuga 2025 is a fantastic opportunity to reinforce the global status of K-Food further," said Lee Hyo Yul, Chairman of the Korea Food Industry Association.
"We will do our best to highlight the innovation and uniqueness of the Korean food industry in the country pavilion and support the participating companies in achieving tangible success on the international market."
Korea has also combined culinary tradition with innovative concepts for a sustainable future. Plant alternatives like tofu, soy milk noodles or vegan tuna are setting new accents in the industry.
Advanced production methods, upcycling and climate-resistant food like "green leaf kimchi" underline the commitment towards a resource-saving food production.
Beyond this, modern fermentation technologies, sustainable production methods, and the innovative leadership of Korea in the food tech section underline the pioneering role of the country in the global food industry.
"With Korea as the partner country of Anuga 2025, we are placing a special focus on a country that unites tradition and modern aspects in a unique way," said Bastian Mingers, Vice President Trade Fair Management, Food & Food Technology at Koelnmesse GmbH.
"Korea is well-known for pioneering development in the food tech, sustainability and plant alternative sections. The worldwide demand for K-Food is growing rapidly and Korean companies are actively co-shaping the future of the industry."
With its innovative, sustainable, and export-oriented food strategy, Korea will set new benchmarks at Anuga 2025.
