The coming edition of Anuga from the 7th to the 11th of October 2023 in Cologne provides an overview of the worldwide offer of organic products.
A range of organic products that carry proof of a recognised organic certification commonly found on the marketplace is what visitors of the fair can look forward to in the specialised 'Anuga Organic' trade show. The theme 'organic' has gained additional significance over the past few years due to the consumers' growing awareness of health and the environment.
Due to the pandemic and the trend towards healthy, regional, and natural products, the global market for organic food and beverages and related innovations has experienced an additional boost. The organic categories include all food and beverage introductions with organic seals.
According to the knowledge partner of Anuga, Innova Market Insights, North America, Europe, and Asia were the market's most significant regions for ecological foodstuffs in 2022.
The three leading segments were vegan (29 percent share), gluten-free (60 percent share), and without additives or preservatives (47 percent share).
According to Innova Market Insights, awareness for health and regional demand has driven global trends, as worldwide interest in organic food and beverages has experienced an average growth of plus 4.5 percent annually between 2017 to 2022.
Europe plays a leading role here because almost one-third of all organic products tracked worldwide are introduced on this continent. France tops the ranking here with a market penetration of 14 percent, followed by Germany with 12 percent. The USA remains the leader in the organic products section, although they are recording a five percent decline in the number of new introductions.
The demand for plant-based products grew by 31 percent, followed by HFC-free products at 29 percent and halal-certified products at 28 percent. According to the Organic Food Global Market Report 2023 by Research and Markets, the market for organic food is expected to increase to 437.36 billion dollars worldwide by 2026 with a CAGR of 14 percent.
The Anuga Organic trade show under the Anuga umbrella offers a wide range of organic products from Germany and abroad, clearly focusing on export.
The fair will comprise around 200 international exhibitors and various sustainable and healthy products will be presented. Important group stands from China, Denmark, Italy, Germany, Turkey, the USA, Austria, Romania, Peru, Latvia, Morocco, Paraguay, Hungary, Greece, Estonia and Ukraine. They will present their respective countries' organic trends and innovations and contribute towards the international diversity of the trade fair.
Overall, the market for organic food offers a promising opportunity for companies that specialise in sustainable and healthy products, and it is also a lucrative business. In the scope of Anuga Organic, an organic offer that suits the customers and location, regional products, and fair trade continue to be the trends and drivers of the industry. Many organic, clean-label suppliers and non-GMO products are expected at the leading trade fair for the global food industry.
With a new, modern organic supermarket concept, in 2023, the Organic Supermarket will present the diversity of the entire organic offer in the heart of Anuga Organic. This supermarket in Hall 5.1 contains organic food and beverages and will present a wide-ranging offer comprising over 1,500 organic products for the food retail trade. The latest organic trends will be on display here. In addition to the supermarket, the programme is rounded off by the Anuga Organic On Stage lecture programme that offers panel discussions and trend lectures on the themes of the organic industry.
Start-ups will be integrated into the concept and present unconventional ideas and solutions with established industry players. Since 2023 the offer of start-up companies has been expanded by a publicly advertised pitch, the application phase of which started in the spring.
The presentation will occur in October in the scope of the trade fair. This provides start-ups with a platform to exhibit their projects and products and present the added value of their business models to new contacts.
Registration options and detailed information on the Anuga Organic Supermarket can be found here.
