Anuga Meat 2023

Anuga Meat 2023

Anuga Meat 2023 is the platform for the worldwide meat industry, from traditional to innovative, from regional to plant-based. A high level of international participation and top industry companies will be exhibiting for Anuga Meat, the exhibition designed to unite the who's who of the international meat industry at Anuga in Cologne from the 7th to the 11th of October 2023.

With around 600 exhibitors, the Anuga trade show for meat, sausage and poultry has an excellent alignment. In total, more than 800 producers from the meat and sausage segment are awaited when the trade fair starts.

To accommodate the demands of the consumers for a healthier diet, more regionality, sustainability and improved animal welfare, in addition to meat, sausage and poultry, this year's Anuga Meat will once again also be focusing on vegan and vegetarian meat alternatives as well as vegetable-based substitute products containing proteins. The latter will mainly be the emphasis of the 'meet more meatless' special event.

This year's top exhibitors include, among others, Bell, Beyond Meat, Bigard, BRF, Campofrio, Cris-Tim, CPF, ElPozo, Grupo Vall Companys, Inalca, JBS, Lamex, LDC, Noel, Tönnies, Tyson, VanDrie, Vion, Westfleisch and Wiesenhof. Important European group participations from Belgium, France, Great Britain, Italy, the Netherlands, and Spain will also participate.

Argentina, Brazil, Paraguay and Uruguay will also represent the South American continent. The critical group stands include Associação Brasileira das Indústrias Exportadoras de Carnes (Abiec), Associação Brasileira de Proteína Animal (ABPA), German Meat, Meat and Livestock Australia (MLA), Instituto Nacional de Carnes (INAC) und Instituto de la Promoción de la Carne Vacuna Argentina (IPCVA).

These represent the entire spectrum of meat production in its various processing stages, from unprocessed meat products to meat preparations and convenience products to fine sausage and ham products and regional specialities.

The sub-segments of Anuga Meat are divided across the halls as follows to give the trade buyers a better orientation. Hall 5.2 sausage products, Hall 6 red meat, Hall 9 poultry and red meat.

The high participation of suppliers at Anuga Meat shows that the export business is central to the international meat industry. Tapping into new market potential is particularly important here.

The worldwide market shows growth and changing consumer preferences. According to statistics from the knowledge partner Innova Market Insights (data from July 2017 to June 2022), the meat industry is recording an average annual growth rate of 5.4 percent worldwide for new product introductions. This indicates a dynamic and changing market characterised by changed consumer preferences.

Several increasing demands were recorded within the category 'Meat'.
Consumers place a high value on the regionality and traceability of the products and are still addressing the themes of animal welfare and protection.

Ethical and environmentally-friendly demands achieved a growth rate of 17 percent, followed by Halal products at 14 percent. A high protein content and corresponding demands regarding the origin also recorded a growth rate of 14 percent.

Regarding market development, Vietnam proved to be the fastest-growing market, with a growth rate of 51 percent for new product introductions. Closely followed by South Korea, with a growth rate of 38 percent in the same period.

Whilst Vietnam and South Korea are experiencing rapid growth, the United Kingdom, China and Germany showed the highest activity for new product introductions between July 2021 and June 2022. These three countries have a market penetration of 19 percent, 14 percent and 13 percent, respectively, which indicates a strong presence and high consumer interest in meat products.

An ongoing trend is the rise in demand for plant-based alternatives or meat substitute products to address the burgeoning flexitarian market. According to a consumer survey (2021), consumers are more open to new technologies after having seen the developments of plant-based innovations (41 percent).

The reasons for adopting a reduced meat diet are generally similar to those of the vegetarians for not eating meat, a mixture of health and environmental motives such as the reduction of the consumption of resources.

This trend led to meat aisles developing into a protein aisle featuring options made from alternative proteins, including soy, wheat, pea protein and many more.