GERMANY | In 2025, ProSweets Cologne will present a new hall concept with visible segmentation, better orientation, and emotionalisation of the individual themes.
The previous segments at ProSweets Cologne are being transformed into worlds that focus on current trends and innovative solutions in production, materials, and ingredients. It has expanded the depiction of the entire value chain by introducing the theme worlds.
In the scope of the Sweet Week, ProSweets Cologne and ISM are moving even closer together in 2025.
ProSweets Cologne is being co-located with ISM for more synergy effects and business opportunities between ProSweets Cologne and ISM because the entire value chain for sweets and snacks is represented.
Sweet Week 2025 will provide optimal conditions for intense networking and business opportunities between sweets and snack manufacturers and raw materials, packaging, and machine suppliers.
“As the only supplier trade fair that specialises in the sweets and snacks industry, the continual further development of the trade fair and taking the needs of our exhibitors and visitors into account is of great importance to us,” said Guido Hentschke, Director of ProSweets Cologne.
“After the successful relocation of Lab5 by ISM, we are going a step further in 2025 by offering a new conceptual and strategic feature in the form of the theme worlds, which will provide a better overview, orientation and emotionalisation. Last but not least, this will lead to an optimised trade fair experience and create even better business opportunities.”
Under the new hall concept, the former individual segments are being transformed into four specific theme worlds, which depict the latest product solutions and trends and will help visitors find their themes in a targeted manner.
In the World of Packaging Technology, an on-site demonstration will be provided on how flexible machines and fully automated systems make production future-proof.
There has also been a growing demand for innovative, favourably priced, and sustainably produced snacks and sweets. This theme encompasses semi-finished products, raw materials, and ingredients for producing sweets and snacks.
Diversified event programme and targeted matchmaking at ProSweets Cologne
Once again, in 2025, ProSweets Cologne will present itself as the leading business platform for the global industry of sweets and snacks suppliers.
The new Sweet Week—Talks & Tastings Stage will be enhanced by interactive event formats, attractive event areas in Hall 10.1, and exciting talks and tastings.
“ProSweets Cologne is setting new benchmarks next year with a precisely aligned and future-oriented event and stage programme. We aim to become the leading content platform for the suppliers and manufacturers of the sweets and snacks industry,” added Hentschke.
“To achieve this goal, we are offering a practice-oriented theme block on digitalisation that boasts a broad scope of content and involves the implementation of AI tools, which will underline the application-oriented best practice examples of the exhibitors. The cooperation with renowned partners like the DLG and the input of exhibiting companies with concrete solutions for increasing production efficiency is a decisive key to success here.”
Other highlights include the Ingredients Special Show, Guided Tours by the DLG and Sweets Global Network and the ProSweets Cologne Party.
The following events for Anuga include the Anuga FoodTec India this August in Mumbai, LogiFOOD SOUTHEAST ASIA in Bangkok this October and the ProSweets Cologne in February 2025.
