GERMANY | Spread over 290,000 m² of space, Anuga 2025 is going to be bigger and more diversified than ever.
Around 8,000 exhibitors from 110 countries will fill the entire fairgrounds. In addition to the diversified product exhibition, a multifaceted program with ten trade shows, as well as numerous stages, lectures, and conferences, awaits the trade audience.
Anuga offers not only extensive insights into current trends and innovations, but also premier networking opportunities and an intensive exchange of professional ideas at the highest level.
The Anuga Trend Zone on the Boulevard North, in front of Hall 8, is where the heart of the action will be. Here, Anuga's knowledge partners, Innova Market Insights B.V. and Euromonitor International Limited, together with selected experts, will present exclusive research results and in-depth analyses that will provide important impulses for the food and beverage sector.
This year, the focus lies on themes such as sustainability, health and wellness, plant-based, as well as general global food and drink trends. This will be complemented by an overview of global consumer trends up to 2026, as well as the increasing significance of plant-based food concepts. Both the opportunities and the challenges of sustainable food systems will be discussed.
Anuga Organic Supermarket: Tomorrow's organic market
In the Anuga Organic Supermarket (OSM), a specially designed event area modelled after a modern organic supermarket, the focus is on carefully selected organic products, a successful combination of trusted classics and innovative new developments. The design consciously relies on an authentic and attractive presentation of the products, inviting visitors to explore and spend time browsing.
The accompanying format, Anuga Organic On Stage, offers a diversified programme comprising lectures, discussions and networking events that connect the organic industry and provide creative food for thought.
Among others, Markant Deutschland GmbH is inviting guests to visit the Start-up Arena. Start-ups will pitch their innovations in the "Future of Foods & Organic" section live to the decision-makers of leading retail companies, including dm-drogerie markt, RTG Retail Trade Group, and FOODNEWSGERMANY.
With access to over 200 retail partners and 6,800 stores, the event offers an exclusive opportunity to make a breakthrough in the retail market.
Anuga Halal Market and Anuga Kosher Market: Growth markets with new impulses
The Anuga Halal Market is also a key focus of the trade fair. Halal-certified food is a rapidly growing market worldwide, especially in Europe, where the demand is experiencing constant growth.
The Halal Market presents a diverse spectrum of products, ranging from meat and dairy products to delicatessen, sweets and snacks, as well as beverages, frozen goods, and organic produce. Innovative start-ups and specialised providers from the retail and logistics sectors round out the offer, providing holistic solutions for this dynamic market.
The growing market for kosher-certified food also boasts a prominent stage at the trade fair. The Anuga Kosher Market is the primary point of contact for those seeking to showcase their kosher products to a qualified and international trade audience.
An innovative shelving system simulates product presentation at the point of sale, enabling realistic and authentic product staging. As such, Anuga is also providing optimum framework conditions for this high-growth product group.
Anuga HORIZON Stage: Innovation and future themes
Innovation and future themes will become particularly visible on the new Anuga HORIZON Stage in Hall 1. With international top speakers like Edwin Bark (Redefine Meat), Millie Diamond (WGSN) or Marc Oshima (Babylon Micro-Farms), the stage is bringing together leading voices from the fields of plant-based food, food tech and trend research.
Alongside renowned brands like LIDL, REWE, Oatly and Rügenwalder, investors and investment partners such as ProVeg, UnternehmerTUM and the Government of the Netherlands are represented. The programme is complemented by extraordinary formats, such as "Truth or Drink", which offers intimate insights beyond the usual panel discussions, and "Hot Debate", an interactive debate about the most pressing issues related to the future of food.
Guided Tours by the partner country Korea
As the partner country of Anuga 2025, Korea is presenting its culinary diversity and innovative power. Exclusive Guided Tours will lead buyers and press representatives through the world of K-food, from traditional specialities to modern food trends.
Participants have the opportunity to sample selected highlights from leading Korean companies and engage in direct exchanges with experts. This will provide a deep insight into the dynamic Korean food market and its manifold opportunities.
With its multifaceted offer, the diversified theme worlds across the ten trade shows and innovative formats, Anuga 2025 is more than just a trade fair. It is a vibrant marketplace for the exchange of knowledge, ideas and experiences. Trade visitors can look forward to inspiring insights, valuable contacts, and a wealth of ideas that will support them and drive their day-to-day business forward.
