The rise in on-the-go snack consumption is fuelling favourable growth in the worldwide healthy snacks market. According to Maximize Market Research, the market is expected to reach US$109 billion by 2029.
One important driver is the rise in customer preference for healthy eating and healthy lifestyles.
Since the snacking industry began flourishing in the 1920s, it has always been associated with high-sugar, high-fat, and high-sodium food. However, with education and growing awareness of health concerns, there is a need for alternatives today.
Sugar-free, gluten-free, and non-oil-fried snacks are trending. Technology has enabled preservative-free snacks with convenient packaging minus the additives, artificial flavouring, and colouring without over-processing.
Snacking is recommended to curb hunger and crankiness or increase energy between main meals, especially if the break between meal times is too long, or to calm little ones and pregnant mommies. Special occasions and social gatherings also call for good snacks.
However, unprepared or convenient snacking, such as grabbing whatever is in sight or accessible, could lead to weight gain or poor nutrition intake with unnecessary fat, sugar, and sodium-rich foods. Therefore, education and preparation are essential.
Brands like Green Wellness believe that developing healthy eating habits starts young, and providing healthy options can be a mom’s best gift. Visit them at MIFB booth 2076 this July.
