JFEX and JFEF Showcase F&B Excellence

JFEX and JFEF Showcase F&B Excellence

JAPAN | Tokyo Big Sight will host the summer editions of the Japan Int’l Food and Beverage Expo (JFEX) and the "JAPAN'S FOOD" EXPORT FAIR.

The steady increase in exhibitor and visitor numbers has highlighted the importance of the 4th JFEX and the 8th "JAPAN'S FOOD" EXPORT FAIR in the global F&B landscape.

From 728 companies and more than 23,000 visitors in 2023, show participation was forecasted to increase to 900 exhibitors and 27,000 attendees from 70 countries and regions for this year’s edition.

Visitors will get the chance to indulge themselves in an array of Japanese and international F&B companies and their newest and most innovative products.

"Our exhibitions' success and scope demonstrate RX Japan's dedication to the food and beverage industry,” said Hiroaki Saito, Show Director of RX Japan JFEX and "JAPAN'S FOOD" EXPORT FAIR.

“Our flagship events serve primarily as a platform to showcase the immense potential in the food and beverage industry, encouraging development and collaboration between Japanese and international industry key players."

The 4th JFEX will feature several noteworthy, specialised shows, including the new non-alcoholic zone within JFEX WINE & SPIRITS. This edition highlights the growing demand for non-alcoholic beverages and provides more information about this niche.

Aside from WINE & SPIRITS, all attendees will have a varied and engaging experience due to the other sub-shows, JFEX FOOD, JFEX MEAT & DAIRY, and JFEX PREMIUM, which cover a wide range of the rich F&B industry.

The JFEX Awards will honour excellence in four categories: NEW TO JAPAN, INNOVATION, WELLNESS, WINE & SPIRITS, and the new SECRET AWARD. Meanwhile, the 8th "JAPAN'S FOOD" EXPORT FAIR will highlight its exclusive Appointment Booking System and Premium Buyer Program.

In addition, logistics and transportation companies will also be present at the show, giving attendees a more diverse opportunity.

Attendees are urged to register in advance to guarantee a spot. Exhibitor registration will open in the coming months, providing more opportunities for F&B companies to present their products and services to a worldwide audience.