People are looking for convenience foods that make their lives easier and to treat themselves with tasty yet healthy snacks, especially after the pandemic. As people become more aware of what goes into their foods, another demand that has emerged is for allergen-free products.
“Sabato aims to provide options here that are both “out of the jar” and available as part of our From Our Kitchen pre-prepared range. There is a demand for snacks; our Torres truffle chips are popular,” said Jacqui and Philip Dixon, owners of Sabato.
“Consumers are looking for few product additives, and some prefer organic ingredients. We cover these bases with several gluten-free pre-prepared meals and our gluten-free flour. We also stock restaurant-quality freezer meals in our store in Mt Eden for those with busy lifestyles who need a night off.”
The brand provides convenience food for consumers with myriad quality ingredients alongside ready-to-use pastes, pestos and sauces so that people can make a healthy meal with just two to three items.
They also stock an array of artisan-produced European products such as Rustichella pasta, Salvagno olives, La Chinata paprika, Giusti balsamic vinegar and many more so that customers can enjoy learning about cuisines while also cooking with great ingredients.
The Dixons see significant and continuous growth in the snacks and pre-prepared meals category. However, the growing cost of raw materials is a big challenge for the industry as it is tough to balance that with affordable convenience foods that do not skimp on quality.
They are also aware of the rise in sustainability. Their Italian Girolomoni range offers some organic choices to consumers through pasta, grains and flour, repurposing packaging throughout the business for shipping and recycling.
