Shelving Shop Group and Novalok have now joined forces, relaunching as Volume.
As two businesses with long histories, combining them into a single company felt like a natural step and an opportunity to reset their positioning.
Combined, they have shared their capabilities and learnings to improve each other’s work, and, through Volume, aim to deliver not just better-looking shelves but also measurably better outcomes.
“Where we used to specify from a catalogue, we now design for the space. This means retail clients have direct access to engineering and in-house product design that didn’t sit inside the retail business before,” said Lance Krogseter-Wagg, head of marketing.
“The capability was always there, just spread across two businesses. Volume is what it looks like when it’s pulled into one team working on every project.”
The 29 months between acquiring Novalok and launching Volume weren’t just spent on the rebrand; they were also spent on integration. Novalok brought engineering rigour and in-house product design, while Shelving Shop Group brought speed and consultative problem-solving.
Krogseter-Wagg added that a major challenge was not to dilute each business’ speciality for its clients; the risk of combining them was dulling both edges rather than sharpening each.
Another priority was protecting long-standing relationships during the transition, as both businesses had clients with decades-long relationships. Therefore, in practical terms, most things have stayed the same from the project managers and contracts to the suppliers, installers, and partners.
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