Dove’s new whole body deodorant lets the Royal Family Dance Crew, let their bodies, body!
To launch its new Whole Body Deodorant range, Dove has teamed up with New Zealand’s Royal Family Dance Crew to help women feel confident no matter how they move.
The collaboration brings together one of the world’s most trusted personal care brands with the iconic dance crew. Their involvement in Dove's campaign reflects Dove’s mission to help women move without hesitation and embrace confidence in every moment, no matter how big or small.
Anna Tracey, Personal Care Marketing & Strategy Director at Unilever, said the campaign addresses women.
“We believe every woman deserves to feel confident in her skin and live the life she wants, which is why we developed Whole Body Deodorant. It’s about giving women an all-over solution so they can get on with their day and do the activities they love.”
A launch worth dancing about
The campaign centres on a new Royal Family Dance Crew video set to Dove’s original song with artist and producer Chika, re-recording Khia’s iconic My Neck, My Back as Let your Body Body.
Pairing bold lyrics with the crew’s trademark high-energy choreography, the performance showcases how freshness and freedom go hand in hand when women feel confident in their skin.
"Every practice and performance, we see how important it is for women to feel confident in their bodies. Dance is all about confidence and freedom so it was an instant yes from us to be a part of Dove’s campaign," said Teesha Taulepa, leader of the Royal Family Dance Crew.
From five-second edits to a full one-minute performance, the content is rolling out across TikTok, YouTube and Instagram to reach women where they move and connect.
@theroyalfamilydancecrew Let your body BODY @dove 💙💛 doveau letyourbodybody rfdcxdove
♬ original sound - officialroyalfamilydancecrew - officialroyalfamilydancecrew
Dove’s whole-body solution
Dove Whole Body Deodorant, has been designed to protect and care for every part of the body, not just underarms. It provides up to 72 hours of effective odour protection while soothing sweat-related skin issues, giving women the freedom to move confidently wherever life takes them.
The new Dove Whole Body Deodorant range is available nationwide now in spray, stick and cream formats. Learn more at dove.com/nz/deodorants/wholebodydeo.html.
