Coffee has become a part of consumers’ daily rituals, not just in New Zealand but all over the world.
Many have begun to look for caffeine alternatives that do not leave them jittery or with a 3:00 pm crash.
As health and well-being continue to be at the forefront in 2025, the daily self-care ritual of morning coffee has still been considered just as important. Consumers have been looking for a clean, functional alternative that can provide caffeine and allow them to continue their morning ritual but without the anxiety and crash, and matcha seems to deliver.
Founded in New Zealand’s Bay of Plenty region by Karen Parsons and Tessa Stockdale, a mother-daughter duo, Nomu Matcha has committed to increasing accessibility to the perfect matcha.
Nomu Matcha has blended world-class matcha, innovative tools, and education to make matcha accessible to everyone. While some brands sell low-quality, bitter matcha to maximise margins, Tessa Stockdale said Nomu did not mask its products with sweeteners or fillers.
“Our matcha is straight-up, early harvest leaves sourced directly from Uji and the wider Kyōto prefecture in Japan, the birthplace of matcha. But what truly sets us apart is our commitment to innovation and accessibility,” she said.
“We designed the Nomu Spoon, a one-of-a-kind tool that makes measuring matcha effortless for drinkers at home and café owners. Paired with QR codes on our packaging that link to a simple step-by-step video, Nomu will never let you drink a bad matcha again.”
Read the full story in the latest issue of Supermarket News here
