Although the electrolyte drink market offers many options, many consumers are unaware of the concept of an electrolyte supplement, its application in everyday life, and the optimal ratios of minerals needed to impact one's health.
At the same time, the importance of water in the hydration equation has been widely known and discussed, and sodium is often overlooked as an essential nutrient the body needs to thrive.
Together with science, Australia-based Sodii Hydration has tried to make an effort to improve both health and hydration.
Sodii’s most significant difference has been its formulation and ingredient quality approach. When the company launched in 2021, most electrolyte products on the market overlooked the importance of sodium for hydration, typically offering around 150mg or less. However, Sodii flipped that status quo by delivering 1000mg of sodium, 210mg of potassium, and 70mg of magnesium.
“We designed Sodii so you can truly feel it working, with an optimal balance of these key electrolytes and no sugar or unnecessary additives. Traditionally, as clinical or performance-focused products, electrolytes have been marketed as a remedy for sickness, hangovers, or post-exercise recovery,” said co-founders Cale McPherson and Jason Thomas of Sodii Hydration.
“We set out to change that mindset by transforming electrolytes into a daily wellness habit. Whether you're kickstarting your morning, seeking an alternative to coffee in the afternoon, winding down before bed, or even managing conditions like POTS (Postural Orthostatic Tachycardia Syndrome), Sodii supports better cellular hydration and overall daily performance.”
Another aspect that has set Sodii apart has been its commitment to ingredient sourcing transparency. The co-founders said that companies rarely discussed where ingredients came from or the quality behind them, despite it being something that consumers highly value.
Read the full story in the latest issue of Supermarket News here
