When Centrum MultiGummies launched in the US, they drove 40 percent incremental sales by bringing new users into the category, as well as increasing the category consumption. Catering for consumers who lead active lives but don’t like swallowing tablets, the first-ever adult Centrum MultiGummies are a convenient way to ingest essential minerals and vitamins. Fruity and easy to chew, they are filled with antioxidants, B vitamins and zinc. These mineral gummies are the ideal complement to a balanced diet, and come in three flavours: Orange, Berry and Cherry.