Australian-owned business created by mother-daughter duo Rae Graham and Madison Pickering, SNAXX has a range of dry-mix, single serves and minute-ready products, which are keto-friendly, gluten-free, and low-carb.
Rae began a keto diet, where she lost around 50kg, inspiring the inception of SNAXX, as creating keto meals daily proved incredibly time-consuming. Rae wanted to make the diet as accessible and easy as possible for herself and others pursuing the keto lifestyle.
After Rae spent months of experimentation and perfecting recipes, SNAXX was launched with the help of Madison.
Madison, general manager at SNAXX, said that one of the most significant challenges facing the low-to-no category would be its niche nature and the evolving consumer trends.
"Keto is seen as a more trendy diet," said Madison.
Despite this, Madison has observed a significant pick-up in the keto community over the last three years.
"We have slowly been catering to a larger range and growing rapidly."
SNAXX maintains its competitive edge by growing the variety in its offering, with a range of sweet and savoury keto options, updating its packaging design and including convenient four-pack solutions.
As a 100 percent Australian-made and owned brand, it manufactures and packages all its products in its factory and warehouse in Brisbane, Australia.
"We control all our products and source our ingredients individually from trusted sources. As one of our main features is gluten-free, we take extreme measures to make sure there is no gluten in any of the products we work with."
A key aspect of the mother-daughter duo's ethos when creating SNAXX revolved around creating products and how accessible it can be to make healthy choices without compromising flavour excellence.
"Everyone's taste buds are so different. However, we aim to get as close to the real thing as possible and think we've done pretty well."
While the duo caters for both the sweet tooth customer and savoury snackers, consumers generally lean towards the sweet options, primarily due to the minimal availability of sweet options within the keto category.
Moving into 2024, SNAXX aims to cater to a broader consumer base seeking low-to-no products catering to a range of dietary needs whilst maintaining keto customers.
Read more from the November issue below:
