Move over, click-through rates and endless scrolling – a new campaign has shaken up thoughts about marketing.
REACH, the multi-channel marketing agency turning heads with its fearless approach to letterbox marketing has released its latest entertaining video, causing a stir for all the right reasons.
The new campaign has featured a frustrated marketer burned out from trying (and failing) to break through with digital ads alone. She stumbles upon a peculiar young "child-man" who leads her into the world of creative, tangible printed marketing, proving that letterbox marketing isn’t just a dusty relic of the past but digital marketing’s secret best friend.
In an era dominated by screens, REACH’s new campaign has served as a reminder of the magic of creating a physical connection with customers and how it has lifted digital campaigns to new heights.
“We wanted to have some fun with the myths about printed marketing,” said Gemma Ede, Marketing and Strategy Director at REACH.
“The idea that print is old-fashioned or doesn’t get results is untrue. In tough economic times, the brands that still take the time to craft something emotional and engaging, rather than just blasting out deals, are the ones that people remember.”
This has not been the first time REACH has taken a playful jab at the industry’s misconceptions. Their much-talked-about "digital scrolling zombie" ad last year humorously highlighted the pitfalls of relying solely on digital ads, portraying an endless loop of attention-deprived screen swiping.
With this latest campaign, REACH clarified that the real power lies in multi-channel marketing. Having grown from its roots as a letterbox marketing specialist, REACH has transformed into a multi-service agency. Its creative work has been remembered, felt, and acted upon.
So, while others focus on creating more digital noise, REACH has encouraged marketers to step out of the echo chamber and have fun with their approach. Printed marketing isn’t just alive – it’s thriving and ready to supercharge digital efforts.
