Lyndsey Cassidy found it was important that her career reflected what she loved most in her personal life.
“After all, we spend the better part of the week earning a living, and how great it is for you to enjoy that time,” said Cassidy.
“Creativity, people, and last but certainly not least, great food and drink are what I live and breathe, personally and professionally. My love for them naturally led me down the path I'm currently on, and I now can't ever see myself anywhere else.”
Her major career highlights include the creation of a recipe book along with the Pic’s Peanut Butter community. She had dreamed of it for a long time and was encouraged by the team to lead the project.
“You'll find recipes from everyone I was lucky enough to connect with during my time at Pic's, from celebrity chefs whipping up cheesecakes to a long-time lover of Pic’s ultimate butter bean satay.”
Cassidy was fortunate to have been surrounded by incredible women within the marketing industry from the beginning of her career. Her first inspiration was Jackie Amin, her cousin, who she had always seen as a ‘marketing superstar’ and was why she moved to Auckland.
At Pic’s Peanut Butter, she worked under Nikki Neate and her mentor Caitlin Elliott-Jones and on joining Lion, she was led by Shannon Green as well as Annemarie Browne.
Presently, as the FMCG brand manager of Barker’s of Geraldine, Cassidy has been reporting to Kathryn Love, who is led by a female CEO, Agnes Baekelandt.
Read her full story in the special edition of Supermarket News here
