Rotea Katu-Smythe has constantly evolved throughout her career in the FMCG industry. The industry's dynamic, ever-changing nature has provided her with numerous growth opportunities.
It all started when she was at camp with the daughter of the owner of a local New World store, Dick Hubert. She had dedicated herself to the meal preparations and ensured the campsite was spotless. Hubert noticed her efforts and offered her a job when she turned fifteen.
Later, Katu-Smythe moved to Nelson with her partner to study and worked part-time at Big Fresh Nelson and Farmers. Big Fresh Nelson was rebranded to Woolworths and moved to Auckland as the National Administration Manager for Produce at Woolworths New Zealand.
From there, she transitioned to Foodstuffs Auckland, where she has held various positions, from space management to category manager, gaining experience in almost all portfolios, except liquor and chilled and frozen.
“Over the years, I have been a part of numerous project teams and have grown into a senior role within the company. I’m motivated by the drive to continue growing and challenging myself,” said Katu-Smythe, category manager - beauty and personal care at Foodstuffs North Island.
“With each new opportunity, I find inspiration in setting new internal records, learning new things, and positively impacting the people around me.”
Reaching the 20-year mark in her career has been an incredible journey of growth, learning, and dedication. Over the past two decades, she has had the privilege of contributing to Foodstuffs, collaborating with talented individuals, and achieving milestones that have shaped her professional path.
From overcoming challenges to seizing opportunities, Katu-Smythe said that this milestone reflected the passion and perseverance that have driven her to continually push boundaries and make a meaningful impact.
“I look forward to what the next chapter holds as I evolve and make a difference in FMCG.”
Her first boss, Ian Pavey, who she worked with at Woolworths New Zealand, has been a great mentor. He set high standards, had clear expectations, and provided unwavering support, laying the foundation for her skills in planning and execution.
“Ian was a strategic thinker, always fair, and exemplified a strong work ethic, all of which greatly influenced my professional growth.”
To those starting in this industry, Katu-Smythe said that building relationships was key. Open, honest conversations foster trust and collaboration, allowing work to be completed more efficiently and effectively for everyone involved.
“FMCG is fast for a reason. Embracing change opens up new opportunities, and those who adapt quickly will seize them first.”
