AUSTRALIA | New research from ALDI has revealed that despite Aussies spending 11 million hours a week researching grocery savings, two-thirds of the country has been missing out on the simplest savings hack of all.
Switching their weekly shop to ALDI could save the average family up to AUD 3,000 a year nationwide, which adds up to around 1,255 years spent hunting for savings at the checkout each week.
Jordan Lack, Chief Commercial Officer at ALDI Australia, said many Australians have been working harder than they need to save money.
“Aussies are incredibly resourceful when it comes to finding ways to save a few dollars, but what this research shows is that many people are putting in a lot of effort for savings they could achieve much faster by changing where they shop,” said Lack.
“People are planning meals around what’s cheapest, skipping little treats they enjoy, bringing snacks from home and finding all sorts of creative ways to cut back.”
Lack added that ALDI prices mean many households could achieve comparable savings far more easily, as the retailer has reduced the prices of over 330 products in the last year.
Research has shown that almost 9 in 10 Aussies have been actively searching for ways to cut costs on their weekly grocery bill, with Gen X spending the most time on the grocery grind at nearly 42 minutes.
Top hacks include planning meals around cheaper protein options rather than preferred options and even skipping snacks and treats altogether.
For some, the grind goes even further. The research found nearly one in five bring their own snacks to the cinema, while others have stockpiled restaurant napkins to avoid buying tissues and paper towels, or even hotel soaps and toiletries.
ALDI may have made saving on groceries easy, but some value-stretching household habits will always be a hot topic of conversation. When asked, Aussies who were self-proclaimed “savers” and “spenders” weighed in on some of the most contested:
- Tomato sauce: In the refrigerator or the pantry? An overwhelming 69 percent of “savers” say it belongs in the refrigerator.
- Toilet paper: Are you a folder or a cruncher? Aussie “savers” are a tidy bunch, with 67 percent preferring to fold.
While the jury may be out on those debates, Lack appreciated Aussie shoppers' savviness and wanted them to know their weekly grocery haul doesn’t need to be so hard.
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