AUSTRALIA | ALDI Australia has officially been named Supermarket of the Year 2025 in Roy Morgan’s Customer Satisfaction Awards, claiming the top spot for the sixth consecutive year, and ninth time overall.
ALDI took the win with an average customer satisfaction score of 87.6 percent, winning every month across the year, marking a 55-month winning streak. This win demonstrated how ALDI’s commitment to provide shoppers with exceptional quality at an ALDI price has resonated with customers.
“We are incredibly proud to once again be named Australia’s Best Supermarket by Roy Morgan, for the sixth consecutive year. This award reaffirms that ALDI’s position as Australia’s most affordable supermarket and our customer-centric business model continues to resonate with shoppers," said Simon Padovani-Ginies, Group Director, ALDI Australia.
“As cost-of-living pressures continue, Australians are seeking value more than ever. We’re proud that our commitment to the lowest prices is consistently independently verified, so our customers have confidence that when they shop with us, they are always getting high-quality products at incredible ALDI prices.
Roy Morgan, CEO, Michele Levine congratulated ‘Supermarket of the Year’ ALDI for a sixth straight victory at Roy Morgan’s Annual Customer Satisfaction Awards.
“As well as the market-leading level of customer satisfaction appreciated by millions of Australians, ALDI is currently Australia’s second most trusted brand and Roy Morgan has recognised ALDI as one of Australia’s top five most trusted brands for over six years – throughout an ever-changing set of different economic and political circumstances," said Levine.
ALDI has previously won Roy Morgan’s Customer Satisfaction Awards for “Supermarket of the Year” in 2024, 2023, 2022, 2021, 2020, 2016, 2014 and 2012.
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