UK | Pringles and Burger King UK have announced an epic collaboration, with two new limited-edition Pringles flavours.
The launch came after teaser previews on socials, leaving fans questioning whether the collab was too good to be true, the clever work of AI, or the real deal.
Burger King fans also spotted an unusual change: some digital restaurant menus appeared to have been hacked, with images of Pringles flashing up on screen in place of the usual Chicken Royale, hinting at the exciting news to come.
Luckily for both Pringles aficionados and Burger King stans alike, the partnership has been officially unveiled. The King of Burgers and the King of Snacks finally meet with two limited-edition products that take people on a taste journey through the classic Burger King elements that make up some of their most iconic burgers.
- Pringles x Burger King Chicken Royale Flavour delivers notes of juicy, crispy chicken, as the iconic burger comes to life in crisp form. It captures every subtle flavour profile from the original burger, from the crunch of the lightly breaded chicken to the sweetness of Burger King’s iconic buns, a hint of that iconic creamy mayo and fresh iceberg lettuce, all packed into one unmistakably satisfying snack.
- Pringles x Burger King Bacon Double Cheese XL Flavour has taken the authentic flame-grilled taste from the iconic Bacon Double Cheese XL and infused it in crisp format. Customers can enjoy juicy, smoky beef notes, subtle hints of bacon, rich melted cheese, and a touch of sweetness from the sesame-seeded bun.
“This is one of our most exciting collaborations to date, bringing two of the biggest and most loved brands together for an epically delicious experience,” said Beth Brushett, Senior Brand Manager at Pringles.
“Working closely with the Burger King innovation team, our food development team have encapsulated the iconic flavours of two fan-favourite BK burgers into limited-edition Pringles, perfect for sharing. Both new additions are unlike anything we’ve ever launched before, and we know fans of Burger King and Pringles are going to love them.”
The new limited-edition products will land in UK stores in early April, including Asda, Sainsbury’s, Morrisons, Co-op, Iceland, and Tesco.
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