UK | Breakfast just got a glow-up.
Kicking off January with a bold new limited-edition launch, meet: Crunchy Nut Hot Honey Crunchies, the first spicy breakfast cereal to hit UK supermarket shelves.
Perfect for those moments when you need a little weekend excitement, a midweek pick-me-up, or a cheeky snack that delivers something different.
Inspired by the viral ‘swicy’ trend, this is cereal as you’ve never seen before. Think golden honey-coated curls with a whisper of chilli warmth. It’s sweet, it’s spicy, it’s everything your breakfast bowl didn’t know it needed. And consumers are more than ready.
Swicy flavours have been exploding across menus and social media, with hot honey now a firm fixture in everything from brunch dishes to desserts. The trend has generated millions of engagements as Brits look to spice up their breakfasts, quite literally.
Kellogg’s Crunchy Nut Hot Honey Crunchies meet that appetite head-on. It’s familiar yet unexpected: a bold flavour hit that kick-starts the day and keeps things interesting.
“Crunchy Nut has always been about making breakfast more exciting, and Hot Honey takes it up a notch. Sweet meets spicy is a flavour combo that’s on the rise, so why not go bold at breakfast too?” said Freya Knight, Marketing Manager for Crunchy Nut.
“As the UK’s first swicy breakfast cereal, Hot Honey Crunchies bring a gentle hint of heat balanced with the golden honey taste our fans already love. Cereal-lovers are going to go wild for it.”
Whether it’s the breakfast table, an afternoon treat, or a late-night cereal craving, there’s no wrong time to turn up the heat.
Available from January 2026 across major UK supermarkets, including Tesco, Sainsbury’s, Asda, and Morrisons, as well as selected independent retailers, whilst stocks last.
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