Mobil Oil New Zealand (Mobil) has committed to growing its convenience retail offering in a way that complements its core fuel business.
It has optimised its footprint and evolved its store formats, including introducing unattended sites where appropriate.
These sites provide a quick and easy option to fuel up while on the go and continue to offer the same high-quality Mobil Synergy Fuels, specially designed to help improve fuel economy and enhance engine performance compared to ordinary unadditised fuel.
They also enable fast, secure payments 24/7, with Pay at Pump already familiar to many Mobil customers, along with the added convenience of Pay in Car through the Mobil App.
“Only a select few sites are being converted, bringing Mobil in line with other fuel retailers across New Zealand who operate unattended stations. In future, associated retail stores may be refurbished for other retail opportunities,” said Wayne Ellary, Chair of Mobil Oil New Zealand.
“We are evolving and keeping up with changes in the market, but our commitment to accessibility and service remains strong. We see real value in our convenience stores and believe they play an important role in our overall customer experience, providing appealing snacks, drinks, and everyday essentials for busy drivers on the go.”
Ellary added that the business has also leveraged its retail footprint with digital displays and targeted marketing to engage customers more effectively. The Mobil Smiles Driver Rewards loyalty programme has been a key part of this strategy, rewarding customers for both fuel and shop purchases.
Mobil Smiles members using the Mobil App receive personalised promotions and can easily track and redeem their rewards. They can even use Smiles points for car washes at participating sites.
“Technology allows us to be more efficient, but more importantly, it helps us connect with our customers in more ways.”
At the same time, its premium fuel offerings, including Mobil Supreme+ 98, have remained major drivers of site traffic. With Mobil Synergy Fuel Technology, the business has positioned itself to meet New Zealand’s evolving energy needs while continuing to deliver value today.
Alongside fuel, food and specialty beverages have become increasingly crucial to Mobil customers.
“New Zealand is famed for its love of coffee, so across the country, Mobil baristas are stepping up to the challenge, competing with some of the country’s best cafés. But great coffee is only the start.”
For every specialty drink (coffees, iced drinks, and others made onsite) sold, ten cents is donated to KidsCan. This partnership began in 2018, helping fund early childhood centres that provide daily lunches, clothing, shoes, and essential health products for preschoolers across New Zealand.
Ellary added that the rise of independent suppliers has been another point of difference, with a focus on premium ingredients and curated selections that reflect changing tastes.
Over the next few years, Mobil will continue to support New Zealand’s evolving energy needs while refining its own retail formats, introducing smarter layouts and unattended models where appropriate. Consistent, high-quality, and sustainable car wash facilities will also continue to operate across its network.
“We’re excited about the potential for new offers and will continue developing our trusted partnerships to bring fresh experiences to our customers.”
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