USA | When a snack craving hits, only an explosion of flavours can truly satisfy.
Cheez-It has teamed up with the fast-food innovators at Wendy's to serve up the ultimate craveable fix: the first-ever Cheez-It x Wendy's Baconator crackers.
This limited-edition collaboration brings together the best of both worlds: mouthwatering Baconator flavour and the signature Cheez-It crunch.
"Cheez-It fans are known for their passionate love of our signature cheesy flavour, baked with 100 percent real cheese – and we're always looking for new ways to surprise them with bold, flavour-packed experiences," said Cara Tragseiler, Senior Brand Director for Cheez-It.
"With Wendy's, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavour of the Baconator to the cracker aisle in a way only Cheez-It can."
The mouthwatering mashup has combined the signature crunch and taste of Cheez-It with the layers of flavour that make Wendy's Baconator a fan favourite. Each bite delivers the 100 percent real cheese taste Cheez-It is known for, amplified with savoury Applewood smoked bacon flavour – bringing the full burger experience to snack time, no drive-thru required.
"This partnership with Cheez-It brings together two iconic brands for a savoury, crunchy snack fans will love," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company.
"We took our famous Baconator – a burger known for its irresistible, beefy, bacon-loaded flavour – and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy's favourite anytime, anywhere."
The new Cheez-It x Wendy's Baconator Crackers will be hitting shelves nationwide this July for a limited time.
