UK | Morrisons has announced the appointment of Claire Farrant as Group Marketing Director, effective from the 3rd of June 2025.
Farrant has joined Morrisons from bp where she has been CMO/VP Mobility and Convenience Europe for almost two years. She reported to Tracey Clements, SVP mobility and convenience retail Europe, and led the evolution of a transformative marketing strategy to drive growth.
She focused on enhancing customer engagement, loyalty and digital transformation across bp’s European retail business, while leveraging strategic partnerships for sustained growth.
Prior to bp, she spent 18 years in senior roles in the UK grocery sector: over eight years as Marketing Director of Lidl UK and almost a decade in a number of high profile roles at Tesco.
At Morrisons, Farrant will work very closely with Matt McLellan who will be joining from Asda at the beginning of June in the newly created role of Group Data and Media Director, as previously announced.
Farrant will replace Rachel Eyre who has decided to leave Morrisons.
“Claire has an outstanding record in UK grocery and her deep experience, clear customer focus and proven strategic marketing skills will make her a valuable new addition to our senior team. I look forward to welcoming Claire to Morrisons in early June,” said Rami Baitiéh, Morrisons CEO.
“I would also like to thank Rachel for her contribution to Morrisons over several years and wish her the very best for the future.”
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