AUSTRALIA | Drakes Supermarkets has announced the success of its 2024 Christmas Charity Campaign.
Running from the 11th of December to the 31st of December, the campaign brought local communities together to support families in need during the festive season. It raised AUD 55,581.65 for Ronald McDonald House Charities (RMHC) in South Australia and Queensland.
“We are incredibly grateful to be involved in Drakes National Christmas campaign. This initiative will make a significant difference in the lives of over 2,500 families we support annually, many of whom are facing the most difficult times of their lives,” said Melissa Monkhouse, CEO of RMHC South Australia.
“The funds raised will be invaluable in providing vital support and ensuring these families have a place to call home during their child's treatment.”
The campaign, held across all Drakes stores in South Australia and Queensland, saw five cents from selected product sales donated directly to RMHC.
These funds will help provide accommodation, meals, and vital support services for families with seriously ill or injured children, ensuring they can stay together during challenging times.
“We are so grateful to be part of Drakes National Christmas campaign. Each year, around 3,500 families call RMHC SEQ their home-away-from-home, with the majority of our families travelling from regional Queensland to stay with us,” said Emma Thompson, CEO of RMHC South East Queensland.
The success of this campaign highlighted the power of community, with every contribution making a meaningful impact. The funds raised will go directly to supporting RMHC’s vital work, offering comfort and hope to families when needed.
“This wonderful initiative will go straight towards providing essential accommodation and support programs for families with ill or injured children – a gift that we will remember forever this holiday season,” said Roger Drake, Managing Director of Drakes Supermarkets.
“This remarkable achievement wouldn’t have been possible without the unwavering support of our team members and loyal customers. Their generosity and enthusiasm have helped us make a meaningful difference, reinforcing our commitment to giving back to the communities we proudly serve.”
Drakes Supermarkets extended a heartfelt thanks to everyone who participated and looked forward to continuing its partnership with RMHC, making a real difference for families across South Australia and Queensland.
