USA | Febreze has offered a way to embrace the escape to island life with the debut of its 2026 Scent of the Year, Tranquil Cyprus Coves.
As the brand’s much-anticipated fifth Scent of the Year, this fragrance has encouraged relaxation and embraced moments of self-care.
Tranquil Cyprus Coves is part of the Premium Destinations Collection, enticing scent lovers to escape the everyday hustle and immerse themselves in nature's vibrant energy.
This luxurious, fruit-forward scent combines citrus, nectarine, and sea breeze, unfolding as a captivating journey to the sun-kissed Mediterranean without ever leaving home. It spotlights bursts of zesty citrus, blood orange, grapefruit, and sweet mandarin, creating an uplifting embrace.
As the fragrance blossoms, juicy nectarine, sun-ripened strawberry, and peach nectar harmonise to generate the feeling of an island paradise.
“At the start of a new year, a new grind, and much of the country is experiencing cold temperatures, consumers are craving relaxation and tranquillity in their everyday lives. Our goal was to create a scent that revitalises the home and feels like an escape to a tropical oasis,” said Esra Yeksek, Senior Communications Manager, North America Air Care, Procter & Gamble.
“It's great to see our Scent of the Year available once again across Febreze AIR, PLUG, CAR, and FABRIC, offering more ways to indulge in our annual premier scent.”
The Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, rooted the Scent of the Year in the consumer yearning to escape to a tropical haven.
This year’s research and global trend forecasts indicate that Americans are seeking a more intentional atmosphere, a demand that stems from a clear shift in what people want for their homes: an environment defined by deep, tranquil relaxation, but balanced with a bright note of energy.
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