AUSTRALIA | All-natural sports nutrition brand Fixx Nutrition announced an exclusive distribution partnership with America’s leading eCommerce marketplace for endurance athletes' nutritional needs, The Feed.
This distribution deal will enable Fixx Nutrition to gain access to one of the world's largest providers of nutritional supplements for endurance athletes as it prepares to launch in the United States.
Specifically intended to cater to the nutrition needs of endurance athletes, The Feed provides an ideal fit for Fixx Nutrition to expand into the United States, with its focus on meeting the nutritional requirements for those participating in sporting events—pre, during, and post-activity.
For Jan Buchegger, co-founder of Fixx Nutrition, this partnership marked a significant milestone for the business as it continues its global expansion.
“This partnership with The Feed represents one of the most significant milestones for Fixx Nutrition as a business since our inception, as it provides us access to the world’s single largest marketplace for endurance athletes, the United States,” said Buchegger.
“With this step, Fixx Nutrition truly becomes a global sports nutrition brand as we seek to establish ourselves as the leading provider of sports supplements for endurance athletes - both amateur and professional. We are already experiencing significant enquiries from the United States, and we predict that this new distribution deal will see our sales and growth volumes significantly expand as we gain access to a whole new market."
Fixx Nutrition was founded in 2017 by Michelle and Jan Buchegger following the sale of their previous business, food manufacturer and supplier Fehlbergs Fine Foods, to Australian food giant Riviana.
According to Fixx Nutrition co-founder and Chief Growth Officer Michelle Buchegger, all products utilise an all-natural formula with a clear focus on providing transparency around ingredients and quantities.
This emphasis on all-natural products using only natural ingredients, twinned with the transparency of what is used in each Fixx Nutrition product, has made the brand a favourite for amateur and professional athletes alike.
“As keen athletes ourselves, we know the importance of ensuring that people know what they are consuming, as even the slightest variance can cause issues come race day,” said Buchegger.
“We are excited about showcasing how our products can improve athlete performance, while at the same time providing our customers with all-natural ingredients, providing rapid relief from cramping and helping to fuel anyone seeking to achieve their sporting goals.”
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