The limited edition cookie, The Most OREO OREO, has been released to celebrate the launch of the interactive digital OREOVERSE. The new snack features two base cookies between oreo creme that has been mixed with crushed OREOS.
"We're so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit. The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will 'dunk into' the new OREOVERSE world,” said Julia Rosenbloom, Senior Brand Manager, OREO.
The OREOVERSE is a metaverse experience that allows customers to play multiple levels of cookie-themed games and fight for the US$50,000 grand prize. Martha Stewart and her good friend Ryan McCallister are helping with the launch of the metaverse.
Martha Stewart and Ryan McCallister with Most OREO OREO.
“We couldn't think of a better duo to join us in the metaverse than the iconic Martha Stewart and her sidekick, Ryan. The two embody the OREO brand's playful spirit and, through their OREOVERSE experience, we hope to show just how much fun OREO fans can have together in our most playful world yet! Martha has mastered everything from cooking to crafts and we know she is going to master the OREOVERSE too!"
